Performance Marketing for Residential HVAC Companies
You're Paying Google for the Clicks. Where Are the Calls?
Calls go missing when ads show for the wrong searches or the landing page doesn’t convert, and without tracking you can’t tell which. In 60 days, I set up all three properly, so more of your ad budget turns into qualified HVAC calls.
Where Google Ads budget gets wasted
Every click costs you money, whether or not the person clicking was ever going to hire an HVAC company.
Can you answer these about your Google Ads today?
- Which ad brought in your last call?
- What does a call from Google Ads cost you?
- How many of last month’s calls from Google Ads were real HVAC inquiries?
If any of those answers is a guess, you’re paying for clicks without knowing which ones bring in real calls. Budget also gets wasted when ads show for job seekers and DIYers, reach outside your service area, or send visitors to a page that doesn’t get them to call.
If Google Ads hasn’t worked for you before, the setup may be the reason.